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  • Are judges seeing through the RSPCA at last?
    This case has been posted from facebook forum Rspca inspectors (mob handed ) raided 67 year old spinster Georgina Langley they took away (stole) her 13 cats 4 cockerals and 1 dog Sweetie..charging her with 13 counts of animal cruelty Ms. Langley had lived in her house all her life and was known in the village as the "cat lady" she would take in ani […]
  • RSPCA spokesperson involved in money making scam.
    Re- RSPCA Government relations manager Claire Robinson & Ian McParland, ex head of Met police status dog unit run private business making money from 'Dangerous Dogs'. Claire Robinson owns and runs a website for her close personal friend Ian McParland ipcdogservices the site is registered to her and promotes the services of Ian who used to run t […]
  • Nature lover leaves wildlife haven to RSPCA – who sell it to be bulldozed and built on
    The greatest joy in the life of animal enthusiast David Brown was the wild habitat he owned opposite his cottage that was home to foxes, badgers, hedgehogs and squirrels. So when he wrote his will, Mr Brown chose to leave his property to the RSPCA – a charity he trusted. But the RSPCA repaid his trust by selling the land to property developers, and last week […]
  • The proof we needed.
    Have a look at this. The proof is here. An ARSE PCA officer does not have the power to remove your animals. http://www.youtube.com/watch?v=v0sp3kwRxe8 basil. […]
  • Am I obliged to be interviewed a 2nd time?
    Hello, I've just registered here in the search for advice! My cat was having kittens (not the first set) and became unwell, this was May bank holiday so I took her to the RSPCA that I knew was open, to get some help. As we got there she died. It was myself and my 2 children that took her, we were all crying and very upset. The RSPCA worker said the whol […]
  • rspca and the law
    Can anyone please enlighten me as to the powers of the RSPCA and the police with regard to seized animals. The police are denying that they are responsible and the RSPCA refuse to talk to us. At the moment they have our cats and we are at our wits end to get any replies from anyone. Believe me they will rue the day they were in our house as we will march the […]
  • WARNING (posted from Facebook group)
    Just to WARN THE GOOD FOLK ON HERE THAT OUR DEAR FIENDS (purposely spelt wrong) monitor all forums and so if you are wondering about the unregistered "guests" that is probably who are SPYING ON US so be careful what you type as the hills have eyes apparently there are a large number of IT bods employed at Horsham HQ whose job it is to spy on forums […]
  • BLOODY CHEEK OF RSPCA!
    Had a knock at my door tonight who should be standing there but two women dressed in rspca uniforms i didn't give them a chance to say anything but just asked them what they were doing here i told them that i was offended by their logoes on their tabards they went to walk away but i called out to them to answer my questions i think they were trying to c […]
  • Guests. just wonder why?
    I am alway's curious about the number of "guests" on here or should i say nosey Would love you all to join in and add your views to the forum Look forward to some new members perhaps […]
  • Who runs the forum?
    Admin hasn`t been here for getting on two years so who runs the site? I think it needs an admin to look in daily and at least one mod. People are posting on here but replies are few and far between. I know it`s not the busiest of places but by not acknowledgeing peoples efforts the you run the risk of failure. Any opinions?? […]
  • Under pressure animal sanctuaries are closing.
    Animal sanctuaries closing under pressure from the RSPCA A growing number of animal sanctuaries are closing due to an inability to cope with an increase in abandoned pets and growing bureaucratic pressure from the RSPCA. By Jasper Copping, Ben Leach and Lynne Wallis 8:20AM BST 25 Mar 2012 For 27 years, Veronica and Rye Mepham ran an animal sanctuary taking i […]
  • Forum colour.
    Is it only me or does anyone else have problems reading what`s in the darker blue bars? Hurts my eyes. basil. […]
  • Another Ex RSPCA Officer joins
    Hi all, Having been involved in several of the highest profile cases over the last few years and working my a*** off for animal welfare i have finally resigned from the rspca. The reason behind it is simple; the rspca is not an effective tool in the prevention of cruelty and neglect, worse it's practises can actually cause / prolong suffering. And the a […]
  • new on here
    alright lads n ladies??!!...myself and family have suffered at hands of rspca. currently banned from owning dogs as me n my wife were found guilty of owning pitbull type dogs.rspca are the scum of the earth.they charged my missus even though she took nothing to do with the keeping of the dogs.the tactics to secure prosecutions by these fucks is getting worse […]
  • RSPCA fails to act AGAIN!
    A rescue in Oxfordshire known as Crunchies has been raided by RSPCA after reports that a dead horse and rabbit had been seen on the property :shock:A large number of neglected animals including 13 horses were removed So they acted at last only problem is that they knew of the conditions at Crunchies er....rescue at least two years ago and did NOTHING members […]
  • dogs in cars
    ok today I have been given a ticking of by two young girls for leaving my dog in my car at the train station bearing in mind it is snowing i was not worried about her getting hot.. apparently they have now put some form of police sanction on my vehicle and if it is found with a dog in again i will be prosecuted i am outraged these two girls were quoting stra […]
  • Hopes Cause!
    For those of you who have a facebook account then do support Hopes Cause this is the very sad tale of a 2-yr old shire filly who along with 17 other horses have been left in horrific conditions Hope was found by a lovely girl called Vikki who tried to get RSPCA to rescue her and the other horses (Hope was found lying flat out and near death in a muddy bog of […]
  • Double standards
    http://www.youtube.com/watch?v=Ffd-A9BD8ts&feature=fvwrel […]
  • the rspca have destroyed my business taking my horse and also a family pet whilst they were in the care of a neighbour
    i left my horse and cats in the care of a neighbour who then went on holiday neglecting them rspca have taken them saying i wont get them back!! the situation is that i went away for xmas with my family, leaving my animals in the care of my neighbour and also with visiting support from a friend nearby who visited on a fortnightly basis to check all was well, […]
  • PETITION THE PRIME MINISTER
    http://petitions.number10.gov.uk/crimesoftherspb/ The official site of the Prime Minister’s Office BETA • Home • News • Communicate • Meet the PM • History and Tour • Number 10 TV E-Petitions • Petitions home • View petitions • Create a petition • About e-petitions • Step-by-Step Guide • FAQs • Terms and Conditions • Privacy Policy We the undersigned petitio […]
  • Egypt’s Presidential Elections: A Revolution at the Crossroads(Video)
    “A 15-minute-documentary that revisits the Egyptian uprising, and explores the arduous road to democracy and the daunting challenges that await the country after the upcoming presidential elections.” […]
  • New VA Form Available for Ordering Veterans Grave Marker Medallion
    The Department of Veterans Affairs has streamlined the process for families of deceased Veterans to receive a medallion which can be affixed to grave markers at private cemeteries and indicates the Veteran status of the deceased. […]
  • Not Every Veteran is Broken
    The wounds of Veterans, both physical and mental, are real and have widespread effects on Veterans and their families. […]
  • Top 10 Veterans Stories in Today’s News May 22, 2012
    When they landed, Pathfinders with 4th Battalion, 101st Aviation Regiment, 101st Airborne Division bounded from the aircraft with their Afghan partners. […]
  • Is Time Running Out for the VA Temporary Residence Grant?
    In October, 2011, authorization for the Temporary Residence Grant or TRA was extended under Public Law 112-37. […]
  • Indiana Veterans’ Home Remembers Fallen Heroes
    On May 28, 2012, the Indiana Veterans’ Home invites the community to attend a special Memorial Day service to honor the men and women who died while serving in the armed forces. […]
  • Japan’s Broke – Highest Debt Ratio of Any Industrialized Nation
    While massive debt in the US has been in the world news and the failure of austerity measures to stabilize the Euro have been continually reported, Japan has gone under. Today, Fitch lowered japanse foreign currency rating to near junk bond status. Japan had previously fallen to AA and is now down to "A," a level unacceptable to a nation that most […]
  • Duff on Press TV – Missile Shield and Nato Protests
    "The clear issue we have on NATO is that from day number one this was an illegal war; those who started this war in the US, Britain and elsewhere did so as a war crime. […]
  • U.S. Department of Defense Contract Awards for May 21, 2012
    Charleston Aluminum, L.L.C., Gaston, S.C.*, was issued a modification exercising the first option year on contract SPM8E5-10-D-0012/P00008. […]
  • Spouses Seeing More Job Choices
    Exciting changes are underway for military spouses that could affect families who serve for generations to come. […]
  • Is 2013 the Real 2012?
    Apocalyptic fever is running high. A friend in the Bible Belt, who recently became “born again,” called me excitedly to tell me she was leaving me her house. “In case I suddenly vanish,” she confided. […]
  • Health Care Petition for Military Families Poisoned at Camp Lejeune
    Jerry Ensminger, White Lake, NC, is a retired Marine Master Sergeant with 24 years of active service. His family is one of hundreds of thousands who bathed, drank, and cooked with water contaminated with cancer-causing chemicals at Marine Corps base Camp Lejeune, North Carolina. […]
  • Massive Anti-NATO Protests in Chicago
    Thousands of peaceful protesters, including peace activists and war veterans, have marched through the second largest city in the U.S. carrying banners against NATO and demanding the dissolution of the Alliance. […]
  • Why An Ex-Marine Turns Pacifist
    It’s been a long journey for Russell Brown, 65, from the days when he fought with the Fourth Marines in Viet Nam, to becoming one of the “Hancock 33” protesters against drone warfare. […]
  • Top 10 Veterans Stories in Today’s News May 21, 2012
    Veterans in Michigan and its surrounding states, register now for the free Veterans Hiring Fair at the Detroit COBO Center, June 26-28. […]
  • Homeland Security in the Land of the Free
    The horror stories about the Transportation Security Administration are indisputable. In the post 911 environment, civil liberties routinely ignored or eliminated, become a mere memory in a country that once prided itself as the beacon of freedom for the entire world. […]
  • Hafez Aladdeen Is An Israeli Patriot
    When Cohen attempts to bond with his protagonist Dictator Aladeen, he actually speaks in his mother tongue, Hebrew. Cohen speaks Hebrew because Aladeen is not an Arab dictator, he is actually an Israeli patriot like Cohen himself. […]
  • US Declares ‘Total War’ on Islam
    In an organized act of brutality, a number of US soldiers went on a house-to-house shooting spree in Zangabad village, Kandahar in March and massacred 16 people including nine children while they were sleeping and all Washington had to say were a few words of condolence and apology nonchalantly strung together in order to appease the overwhelming public rage […]
  • Cross Talk : Farewell Israel?
    The book focuses on the break-up of American Jewish support for Israel. Its central argument is that the mostly liberal American Jewish community now knows too much about the historical, human rights and diplomatic record of the Israel-Palestine conflict to lend Israel blind support. […]
  • NATO – Rogue Arm Of America’s War Machine Must Be Dismantled
    There is much to both question and criticize about NATO but primary is the fact that America has created an international organization that is not answerable to international or constitutional laws and is still mired in a cold war mentality. […]
  • Extra Pillow Case blue
    Body Wrap Pillow Case Extra Pillow case for our Body Wrap Pillow Removable pillowcase in either white or navy. (Extra pillowcases available)100% cotton pillowcasePrice: $30.00 […]
  • Extra Pillow Case white
    Body Wrap Pillow Case Extra Pillow case for our Body Wrap Pillow Removable pillowcase in either white or navy. (Extra pillowcases available)100% cotton pillowcasePrice: $30.00 […]
  • Body Wrap Pillow white
    The Body Wrap Pillow whitePerfect for Pregnancy, Breastfeeding, and a good nights sleep.   […]
  • Body Wrap Pillow blue
    The Body Wrap Pillow bluePerfect for Pregnancy, Breastfeeding, and a good nights sleep.   […]
  • Austin City Limits Lineup: Chili Peppers, Neil Young, Black Keys Headlining
    Red Hot Chili Peppers will top a loaded bill at October’s Austin City Limits.   The 130-band lineup will include Neil Young and Crazy Horse, the Black Keys, Jack White, Florence + the Machine and the Avett Brothers atop the bill.   The annual Texas festival will span Oct. 12-14 in Zilker Park.   Other […]
  • Ask Billboard: Robin Gibb, Donna Summer Remembered
    Ask Billboard is updated every week. As always, submit your questions about Billboard charts, sales and airplay, as well as general music musings, to askbb@billboard.com. Please include your first and last name, as well as your city, state and country, if outside the U.S. ROBIN GIBB, DONNA SUMMER REMEMBERED Hi Gary,   I felt I […]
  • Brooklyn Residents Campaign to Rename Park After Adam Yauch
    • SLIDESHOW: Beastie Boys 101 • Adam Yauch: 1964-2012 • 10 Awesome MCA Lyrics • The Beasties Made Chart History • Music Stars React on Twitter After countless musical tributes to the Beastie Boys’ Adam Yauch, Brooklyn residents are setting their site on something a little more permanent.   Residents recently began a Facebook petition […]
  • Hip Hop Hall of Fame Finds NYC Home
    Organizers say the Hip Hop Hall of Fame Museum has found a home in midtown Manhattan.   The Wall Street Journal says the plans also include a restaurant, arcade, concert lounge, television studios, marquee, community and corporate rooms, and a gift shop.   The company’s business development manager, Bobby Fisher, says the address won’t be […]
  • John Mayer, ‘Born and Raised’: Track-By-Track Review
    John Mayer’s mouth has gotten him in all sorts of trouble over the years. His music? Not so much. “Born and Raised,” Mayer’s fifth studio album, follows four successful full-lengths, all of which have reached the Top 10 of the Billboard 200. Sadly, “Born and Raised” is the first album the musician will not be […]
  • Zakk Wylde: ‘It Would Be an Honor’ to Play With Pantera
    The always outrageous and thoroughly entertaining Zakk Wylde has written a book, “Bringing Metal to the Children: The Complete Berzerker’s Guide to World Tour Domination.” Part memoir, part tips on how not to make it in the business it is a hilarious and profanity laden read that is sure to delight Ozzy fans and of […]
  • Billboard Music Awards Style Report: Miley Cyrus, Justin Bieber & More
    Since our recent redesign, some things may have moved. If you have bookmarked a site section, find it using our navbar at the top of the page or view our list of popular pages. Homepage – Music News, Reviews, Articles, Information, News Online Free Music Charts – Music Charts, Most Popular Music, Music by Genre […]
  • Selena Gomez Caught Up in ‘Scary’ Quake
    Selena Gomez is fine after experiencing a “scary” earthquake Tuesday (May 22) in Bulgaria, where the actress/singer is in her last week of filming her latest movie, “The Getaway.”   A 5.8-magnitude quake shook Bulgaria’s capital of Sofia early Tuesday, triggering panic in the streets, but no reported casualties.   In-the-know fans of Gomez — […]
  • Ca$h Out Talks L.A. Reid, ‘Cashin’ Out’ Success & Next Single
    A little more than three years ago, Ca$h Out was standing across from a Clayton County judge, anxiously awaiting his fate for a gun charge. Today, he’s celebrating the success of his single,  “Cashin’ Out,” and his subsequent signing to Epic Records. “I took [my gun charge] to trial and actually beat it,” he told […]
  • A little music goes a long way in Egypt vote
    CAIRO (Reuters) – Egypt‘s presidential hopefuls have had to zip their lips before voting starts, but there is no stopping the songs that pump up their virtues in styles ranging from hip-hop to folk. For the first time Egyptians get to pick their leader in voting on Wednesday and Thursday in a fiercely contested race […]

Posts Tagged ‘internet news’

As Facebook‘s stock continues its slump, now trading even lower than yesterday’s low, the Internet has reached a consensus on why the IPO of the year isn’t performing: Advertising. It’s how Facebook makes its dollars. And, it has made a lot of dollars this way. But it’s not clear Facebook’s very good at it, or will get good enough at it to justify a $38 per share price. Hence the investor worry.

RELATED: Why Mark Zuckerberg Needs His Hoodie

  • The Internet ad model is broken and Facebook is only making it worse, writes Michael Wolff in Technology Review. “As Facebook gluts an already glutted market, the fallacy of the Web as a profitable ad medium can no longer be overlooked. The crash will come. And Facebook—that putative transformer of worlds, which is, in reality, only an ad-driven site—will fall with everybody else,” he writes.
  • Facebook’s both more expensive and less valuable than Google, which already won the Internet ad game, explains Smart Money‘s Jack Hough. “Google has found a way to multiply its revenues 17 times since its initial stock offering, to $40 billion. If Facebook can do likewise, investors should expect its stock to do half as well, considering that it’s starting at twice the price. But it may be unrealistic to expect that kind of revenue growth from Facebook,” he says.
  • Investors got jittery after Reuters reported that underwriters cut their revenue forecasts for Facebook based on mobile, where it doesn’t know how to advertise, explains both The Wall Street Journal and Reuters. “It said the cut came after Facebook released an updated prospectus ahead of the share sale that cautioned about revenue-growth challenges presented by a shift to mobile devices,” explains WSJ.
  • Even before the price was set, underwriters questioned Faceboook’s advertising model, explain DealBook’s Michael J. De La Merced, Evelyn Rusli and Susanne Craig. “Some of the firms resisted, arguing that the company’s fundamentals did not justify a higher valuation, according to people with knowledge of the talks,” they explain, in a walk through of how Morgan Stanley lost at the Facebook IPO. (This is another money quote: “Investors were expecting easy money on this one,” David J. Abella, a portfolio manager at Rochdale Investment Management told DealBook.)
  • The smart investors are getting out now because they know Facebook’s ad model isn’t sustainable, explains CBS MoneyWatch’s Constantine von Hoffman. “Remember what Joe Kennedy said before crash of 1929: ‘You know it’s time to sell when shoeshine boys give you stock tips.’” he ends his piece.

Still, no one is predicting Facebook will fall into oblivion. Facebook’s still rolling in revenues which it can use to invest and improve its business explains Business Insider’s Nicholas Carlson. And, Mark Zuckerberg’s still a billionaire 16 times over, per The Wall Street Journal’s wealth-o-meter.

RELATED: Internet Delights in Facebook IPO Filing’s Juicy Details

 

Article source: http://news.yahoo.com/big-reason-facebooks-fizzled-ipo-advertising-pains-155813988.html

As Facebook‘s stock continues its slump, now trading even lower than yesterday’s low, the Internet has reached a consensus on why the IPO of the year isn’t performing: Advertising. It’s how Facebook makes its dollars. And, it has made a lot of dollars this way. But it’s not clear Facebook’s very good at it, or will get good enough at it to justify a $38 per share price. Hence the investor worry.

RELATED: Why Mark Zuckerberg Needs His Hoodie

  • The Internet ad model is broken and Facebook is only making it worse, writes Michael Wolff in Technology Review. “As Facebook gluts an already glutted market, the fallacy of the Web as a profitable ad medium can no longer be overlooked. The crash will come. And Facebook—that putative transformer of worlds, which is, in reality, only an ad-driven site—will fall with everybody else,” he writes.
  • Facebook’s both more expensive and less valuable than Google, which already won the Internet ad game, explains Smart Money‘s Jack Hough. “Google has found a way to multiply its revenues 17 times since its initial stock offering, to $40 billion. If Facebook can do likewise, investors should expect its stock to do half as well, considering that it’s starting at twice the price. But it may be unrealistic to expect that kind of revenue growth from Facebook,” he says.
  • Investors got jittery after Reuters reported that underwriters cut their revenue forecasts for Facebook based on mobile, where it doesn’t know how to advertise, explains both The Wall Street Journal and Reuters. “It said the cut came after Facebook released an updated prospectus ahead of the share sale that cautioned about revenue-growth challenges presented by a shift to mobile devices,” explains WSJ.
  • Even before the price was set, underwriters questioned Faceboook’s advertising model, explain DealBook’s Michael J. De La Merced, Evelyn Rusli and Susanne Craig. “Some of the firms resisted, arguing that the company’s fundamentals did not justify a higher valuation, according to people with knowledge of the talks,” they explain, in a walk through of how Morgan Stanley lost at the Facebook IPO. (This is another money quote: “Investors were expecting easy money on this one,” David J. Abella, a portfolio manager at Rochdale Investment Management told DealBook.)
  • The smart investors are getting out now because they know Facebook’s ad model isn’t sustainable, explains CBS MoneyWatch’s Constantine von Hoffman. “Remember what Joe Kennedy said before crash of 1929: ‘You know it’s time to sell when shoeshine boys give you stock tips.’” he ends his piece.

Still, no one is predicting Facebook will fall into oblivion. Facebook’s still rolling in revenues which it can use to invest and improve its business explains Business Insider’s Nicholas Carlson. And, Mark Zuckerberg’s still a billionaire 16 times over, per The Wall Street Journal’s wealth-o-meter.

RELATED: Internet Delights in Facebook IPO Filing’s Juicy Details

 

Article source: http://news.yahoo.com/big-reason-facebooks-fizzled-ipo-advertising-pains-155813988.html

For all the faults of electric vehicles (in general), the Chevy Volt does have some pretty good selling points. It was named North American Car of the Year, 2010. Its selling price of $31,645 is pretty good for an EV, and the … Continue …

Article source: http://news.yahoo.com/fcc-boss-pay-internet-much-poll-161311991.html

For all the faults of electric vehicles (in general), the Chevy Volt does have some pretty good selling points. It was named North American Car of the Year, 2010. Its selling price of $31,645 is pretty good for an EV, and the … Continue …

Article source: http://news.yahoo.com/fcc-boss-pay-internet-much-poll-161311991.html

Yelp, like all Internet forums, draws some insidious awful voices, which can present particular problems for businesses trying to solicit customers. The way Yelp works, these businesses can’t remove comments, even of the most trollish sort, because that would ruin Yelp’s whole set-up. Yelp wants to act as an accurate portrayal of local businesses, after all. The review site does, however, have a filter, which gets rid of the top-shelf garbage. But not all bad reviews constitute spam. And sometimes, a bad burger deserves a rant. When faced with these negative customer reviews, some restaurants and shops might just look the other way. But, others do something about it, which is only sometimes a good idea. Let’s take a look.

RELATED: Google Buying Zagat Makes Instant Sense

The Best Ways to Handle a Bad Yelp Review

Tactic 1: Put the negativity on a sign.

RELATED: Google Pays Chump Change for Zagat

Business: JoeDough, a New York City sandwich shop.

RELATED: How Yelp Helps Steer People Away from Fast Food Chains

The Bad Review: The Yelp page is actually sprinkled with some 1 star reviews, giving the place a 3 star rating. But the one in particular that has the shop riled says the following:

Probably the worst meatball sandwich (special of the day) I have had in the tri-state area in my 32 years of living here, especially for $12. In all fairness I have not had the other sandwiches but with prices like that coupled with underwhelming food and slow service this will be a skip in the future. Joe Hell No!

Why This Is Smart: This establishment embraced the bad review, using it to its benefit. Rather than let customers read about it on the Internet, JoeDough took this IRL, putting it on a sign for passers-by to see, we learn via Neatorama. Though this won’t help the company’s ranking on Yelp, it will not only entice potential buyers who pass it on the street — we’re intrigued, aren’t you? — but thanks to its cleverness, the sign has gotten the restaurant publicity all over the Internet. Good job, JoeDough for this creative and grown-up way to handle criticism.

RELATED: Yelp’s IPO Filing Highlights Its Reliance on Google


Tactic 2: Put the bad reviews on a shirt.

RELATED: The Reality of Augmented Reality

Business: Pizzeria Delfina, a Bay Area eatery.

The Bad Review: Though this restaurant has four stars, it has a handful of one-stars mixed in with the 1,503 musings. Here’s a snippet of a particular rant with which Delfina took issue:

The pizza was soooo greasy.  I am assuming this was in part due to the pig fat.  A rather large puddle of grease actually pooled on my friends plate.  We tried to get our waitress’s attention but to no avail.  I think it is important that you all know this place is rather small so to not get someones attention means they are really trying to ignore you.

What This Is Smart: This has the same effect as the sign. BoingBoing’s Cory Doctorow put it well: “Instead of simply bitching about Yelp, they’ve made Yelp their bitch.” Both the sign and the shirt also aim to make a general point about Yelp reviews: These people are inelegant trolls. One of Delfina’s shirts just reads: “This place sucks.” That is not a very helpful guide.


Tactic 3: Respond to bad reviews

Business: Anonymous wine and cheese shop owner.

The Bad Review: When this owner sees anything negative in a reivew, he engages with the reviewer.

What This Is Smart: This is the Yelp sanctioned way to handle reviews. As we learn from this handy video, a little attention can butter up a sour reviewer. (This works for comment trolls, too, by the way.) Yelp even has some guidelines for how to handle the most scathing writers. “Before responding to a negative review, take a deep breath and think very carefully about what you are going to write. Or even better, don’t think too much: just keep it simple by thanking your customer for the patronage and feedback,” explains Yelp’s support page. And, here’s why it often works: “By contacting your reviewer and establishing a genuine human relationship.” It’s harder to be evil to a human.

The Worst Ways to Handle a Bad Yelp Review

Tactic 1: Sue Yelp

Business: Haakon’s Hall, a Morningside Heights, NY restaurant

The Bad Review: This place gets a four star review. But back in April 2010 owner James Lenzi accused Yelp of extortion, saying the site promoted bad reviews, when he refused to advertise with Yelp. “They’re blackmailing me to advertise with them,” he told The Columbia Spectator‘s Marc Kilstein. “They called me three times trying to get me to advertise. When I told them I couldn’t afford it, they said they could move around the reviews once I became a business client.”

Why This Is Not Smart: Lenzi looks like a paranoid baby — a rare combination of ugly traits. Yelp denies the extortion. It sounds like Lenzi just doesn’t know how the review filter works. “This automated process sometimes creates the perception that reviews are being deleted and re-added over time; what’s actually happening is users are becoming more-or-less established over time,”Chantelle Karl, East Coast public relations manager for Yelp.


Tactic 2: Sue the Reviewer

Business: Advanced Chiropractic Center, a chiropractor in San Francisco.

The Bad Review: The posting no longer exists on Yelp, but Christopher Norberg posted a negative review suggesting the doctor was dishonest, according to CNET. Dr. Steven Biegel cried libel, claiming the review caused “loss of reputation, shame, mortification, and hurt feelings,” and “injury to his business and profession,” per the complaint.

Why This Is Not Smart: If you can’t stand the trolls, get off the Internet. The two eventually settled, but this is the Internet, doctor. And on these here Webs, people can and will say things that hurt your feelings.


Tactic 3: Cajole users into posting good reviews, to push away the bad ones.

Business: Boundless Yoga, a Washington, D.C. yoga studio.

The Bad Review: There isn’t a particular review, but this studio offered a free yoga class to those who wrote a review on Yelp. To get the class, one would have to send the link to the studio. So, the incentive to be nice was high.

Why This Is Not Smart: As Yelp’s director of Business Outreach, Luther Lowe explained to The Atlantic Wire, its robot filter knows. “Businesses that are pretty aggressive about soliciting almost always have a lot of reviews filtered,” he told us. Boundless indeed has 53 filtered reviews out of 75 total, much higher than the site wide average of 20 percent. “Your behavior in sharing that info was governed by the market, you didnt do that because for no other reason than to share with the world,” continued Lowe. “Yelp thinks thats not good for creating the best user experience offline.”

Article source: http://news.yahoo.com/best-worst-ways-handle-bad-yelp-review-182510428.html

Yelp, like all Internet forums, draws some insidious awful voices, which can present particular problems for businesses trying to solicit customers. The way Yelp works, these businesses can’t remove comments, even of the most trollish sort, because that would ruin Yelp’s whole set-up. Yelp wants to act as an accurate portrayal of local businesses, after all. The review site does, however, have a filter, which gets rid of the top-shelf garbage. But not all bad reviews constitute spam. And sometimes, a bad burger deserves a rant. When faced with these negative customer reviews, some restaurants and shops might just look the other way. But, others do something about it, which is only sometimes a good idea. Let’s take a look.

RELATED: Google Buying Zagat Makes Instant Sense

The Best Ways to Handle a Bad Yelp Review

Tactic 1: Put the negativity on a sign.

RELATED: Google Pays Chump Change for Zagat

Business: JoeDough, a New York City sandwich shop.

RELATED: How Yelp Helps Steer People Away from Fast Food Chains

The Bad Review: The Yelp page is actually sprinkled with some 1 star reviews, giving the place a 3 star rating. But the one in particular that has the shop riled says the following:

Probably the worst meatball sandwich (special of the day) I have had in the tri-state area in my 32 years of living here, especially for $12. In all fairness I have not had the other sandwiches but with prices like that coupled with underwhelming food and slow service this will be a skip in the future. Joe Hell No!

Why This Is Smart: This establishment embraced the bad review, using it to its benefit. Rather than let customers read about it on the Internet, JoeDough took this IRL, putting it on a sign for passers-by to see, we learn via Neatorama. Though this won’t help the company’s ranking on Yelp, it will not only entice potential buyers who pass it on the street — we’re intrigued, aren’t you? — but thanks to its cleverness, the sign has gotten the restaurant publicity all over the Internet. Good job, JoeDough for this creative and grown-up way to handle criticism.

RELATED: Yelp’s IPO Filing Highlights Its Reliance on Google


Tactic 2: Put the bad reviews on a shirt.

RELATED: The Reality of Augmented Reality

Business: Pizzeria Delfina, a Bay Area eatery.

The Bad Review: Though this restaurant has four stars, it has a handful of one-stars mixed in with the 1,503 musings. Here’s a snippet of a particular rant with which Delfina took issue:

The pizza was soooo greasy.  I am assuming this was in part due to the pig fat.  A rather large puddle of grease actually pooled on my friends plate.  We tried to get our waitress’s attention but to no avail.  I think it is important that you all know this place is rather small so to not get someones attention means they are really trying to ignore you.

What This Is Smart: This has the same effect as the sign. BoingBoing’s Cory Doctorow put it well: “Instead of simply bitching about Yelp, they’ve made Yelp their bitch.” Both the sign and the shirt also aim to make a general point about Yelp reviews: These people are inelegant trolls. One of Delfina’s shirts just reads: “This place sucks.” That is not a very helpful guide.


Tactic 3: Respond to bad reviews

Business: Anonymous wine and cheese shop owner.

The Bad Review: When this owner sees anything negative in a reivew, he engages with the reviewer.

What This Is Smart: This is the Yelp sanctioned way to handle reviews. As we learn from this handy video, a little attention can butter up a sour reviewer. (This works for comment trolls, too, by the way.) Yelp even has some guidelines for how to handle the most scathing writers. “Before responding to a negative review, take a deep breath and think very carefully about what you are going to write. Or even better, don’t think too much: just keep it simple by thanking your customer for the patronage and feedback,” explains Yelp’s support page. And, here’s why it often works: “By contacting your reviewer and establishing a genuine human relationship.” It’s harder to be evil to a human.

The Worst Ways to Handle a Bad Yelp Review

Tactic 1: Sue Yelp

Business: Haakon’s Hall, a Morningside Heights, NY restaurant

The Bad Review: This place gets a four star review. But back in April 2010 owner James Lenzi accused Yelp of extortion, saying the site promoted bad reviews, when he refused to advertise with Yelp. “They’re blackmailing me to advertise with them,” he told The Columbia Spectator‘s Marc Kilstein. “They called me three times trying to get me to advertise. When I told them I couldn’t afford it, they said they could move around the reviews once I became a business client.”

Why This Is Not Smart: Lenzi looks like a paranoid baby — a rare combination of ugly traits. Yelp denies the extortion. It sounds like Lenzi just doesn’t know how the review filter works. “This automated process sometimes creates the perception that reviews are being deleted and re-added over time; what’s actually happening is users are becoming more-or-less established over time,”Chantelle Karl, East Coast public relations manager for Yelp.


Tactic 2: Sue the Reviewer

Business: Advanced Chiropractic Center, a chiropractor in San Francisco.

The Bad Review: The posting no longer exists on Yelp, but Christopher Norberg posted a negative review suggesting the doctor was dishonest, according to CNET. Dr. Steven Biegel cried libel, claiming the review caused “loss of reputation, shame, mortification, and hurt feelings,” and “injury to his business and profession,” per the complaint.

Why This Is Not Smart: If you can’t stand the trolls, get off the Internet. The two eventually settled, but this is the Internet, doctor. And on these here Webs, people can and will say things that hurt your feelings.


Tactic 3: Cajole users into posting good reviews, to push away the bad ones.

Business: Boundless Yoga, a Washington, D.C. yoga studio.

The Bad Review: There isn’t a particular review, but this studio offered a free yoga class to those who wrote a review on Yelp. To get the class, one would have to send the link to the studio. So, the incentive to be nice was high.

Why This Is Not Smart: As Yelp’s director of Business Outreach, Luther Lowe explained to The Atlantic Wire, its robot filter knows. “Businesses that are pretty aggressive about soliciting almost always have a lot of reviews filtered,” he told us. Boundless indeed has 53 filtered reviews out of 75 total, much higher than the site wide average of 20 percent. “Your behavior in sharing that info was governed by the market, you didnt do that because for no other reason than to share with the world,” continued Lowe. “Yelp thinks thats not good for creating the best user experience offline.”

Article source: http://news.yahoo.com/best-worst-ways-handle-bad-yelp-review-182510428.html

Google closed Tuesday its $12.5 billion deal for Motorola Mobility, a key manufacturer of smartphones and other devices that puts the Internet giant in head-to-head competition with Apple.

“The acquisition will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing,” the California-based Internet giant said in a statement.

Chief executive Larry Page said Google was acquiring “a great American tech company, with a track record of over 80 years of innovation.”

The completion of the deal dubbed “Googorola” follows approval by Chinese, US and European regulators, amid concerns on restrictions for Android, a Google-created free operating system for mobile devices.

Conditions from China’s Ministry of Commerce included Google keeping its Android software for smartphones and tablet computers free and open for at least five years.

Regulators in the US and elsewhere have stressed that they will be watching to make sure that the Mountain View, California-based company does not use Motorola Mobility to obtain an unfair advantage in the market.

Google acquires 17,000 patents with the purchase of Motorola Mobility and has been strengthening its patent portfolio in the fight for dominance in the booming smartphone and tablet market.

The Android system snagged 51 percent of the US mobile phone operating system market in the three months ending in March, according to comScore, while Apple’s operating system had 30.7 percent.

But in the global tablet market, Apple’s iPad outmuscled its Android-powered rivals in early 2012, according to research firm IDC.

Some analysts have said Google may be content with the patent portfolio, and sell the handset and other hardware operations.

But Page’s comments suggest Google will move headfirst into devices.

“The phones in our pockets have become supercomputers that are changing the way we live,” he said.

“It’s a great time to be in the mobile business, and I’m confident that the team at Motorola will be creating the next generation of mobile devices that will improve lives for years to come.”

Charles Golvin of Forrester Research said he expects little change in the smartphone market because Google and Motorola already have Android phones.

“I expect more impact in tablets… that fully exploit the latest innovations in hardware and software,” he said.

Greg Sterling of the website Marketing Land said the deal “could result in some exciting new products,” including “interesting, new Internet-access devices that aren’t phones,” such as the previously announced “Google Glasses.”

Google said it will run Motorola Mobility as a separate business unit that will be a licensee of Android, the Google operating system for mobile devices.

“Android will remain open,” the company said.

Heading the unit will be “long-time Googler” Dennis Woodside, who will take over from Sanjay Jha, who led the company through this acquisition.

Woodside, who has overseen integration planning for the acquisition, previously served as president of the Americas region for Google.

“Motorola literally invented the entire mobile industry with the first-ever commercial cell phone in 1983,” Woodside said.

“Thirty years later, mobile devices are at the center of the computing revolution. Our aim is simple: to focus Motorola Mobility’s remarkable talent on fewer, bigger bets, and create wonderful devices that are used by people around the world.”

Motorola Mobility was created in 2011 when US-based Motorola Inc. split the company into a mobile devices unit on the one hand and a government and public safety division known as Motorola Solutions on the other.

Article source: http://news.yahoo.com/google-completes-takeover-motorola-mobility-134024248.html

Google closed Tuesday its $12.5 billion deal for Motorola Mobility, a key manufacturer of smartphones and other devices that puts the Internet giant in head-to-head competition with Apple.

“The acquisition will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing,” the California-based Internet giant said in a statement.

Chief executive Larry Page said Google was acquiring “a great American tech company, with a track record of over 80 years of innovation.”

The completion of the deal dubbed “Googorola” follows approval by Chinese, US and European regulators, amid concerns on restrictions for Android, a Google-created free operating system for mobile devices.

Conditions from China’s Ministry of Commerce included Google keeping its Android software for smartphones and tablet computers free and open for at least five years.

Regulators in the US and elsewhere have stressed that they will be watching to make sure that the Mountain View, California-based company does not use Motorola Mobility to obtain an unfair advantage in the market.

Google acquires 17,000 patents with the purchase of Motorola Mobility and has been strengthening its patent portfolio in the fight for dominance in the booming smartphone and tablet market.

The Android system snagged 51 percent of the US mobile phone operating system market in the three months ending in March, according to comScore, while Apple’s operating system had 30.7 percent.

But in the global tablet market, Apple’s iPad outmuscled its Android-powered rivals in early 2012, according to research firm IDC.

Some analysts have said Google may be content with the patent portfolio, and sell the handset and other hardware operations.

But Page’s comments suggest Google will move headfirst into devices.

“The phones in our pockets have become supercomputers that are changing the way we live,” he said.

“It’s a great time to be in the mobile business, and I’m confident that the team at Motorola will be creating the next generation of mobile devices that will improve lives for years to come.”

Charles Golvin of Forrester Research said he expects little change in the smartphone market because Google and Motorola already have Android phones.

“I expect more impact in tablets… that fully exploit the latest innovations in hardware and software,” he said.

Greg Sterling of the website Marketing Land said the deal “could result in some exciting new products,” including “interesting, new Internet-access devices that aren’t phones,” such as the previously announced “Google Glasses.”

Google said it will run Motorola Mobility as a separate business unit that will be a licensee of Android, the Google operating system for mobile devices.

“Android will remain open,” the company said.

Heading the unit will be “long-time Googler” Dennis Woodside, who will take over from Sanjay Jha, who led the company through this acquisition.

Woodside, who has overseen integration planning for the acquisition, previously served as president of the Americas region for Google.

“Motorola literally invented the entire mobile industry with the first-ever commercial cell phone in 1983,” Woodside said.

“Thirty years later, mobile devices are at the center of the computing revolution. Our aim is simple: to focus Motorola Mobility’s remarkable talent on fewer, bigger bets, and create wonderful devices that are used by people around the world.”

Motorola Mobility was created in 2011 when US-based Motorola Inc. split the company into a mobile devices unit on the one hand and a government and public safety division known as Motorola Solutions on the other.

Article source: http://news.yahoo.com/google-completes-takeover-motorola-mobility-134024248.html

SAN FRANCISCO (AP) — Google has completed its $12.5 billion purchase of device maker Motorola Mobility in a deal that poses new challenges for the Internet’s most powerful company as it tries to shape the future of mobile computing.

The deal closed Tuesday, nine months after Google Inc. made a surprise announcement that it wanted to expand into the hardware business with the most expensive and riskiest acquisition in its 14-year history. The purchase pushes Google deeper into the cellphone business, a market it entered four years ago with the debut of its Android software, now the chief challenger to Apple Inc.’s iPhones.

In Motorola, Google gets a cellphone pioneer that has struggled in recent years. Motorola hasn’t produced a mass-market hit since it introduced the Razr cellphone in 2005. Once the No. 2 cellphone maker, Motorola now ranks eighth with 2 percent of the worldwide market share, according to Gartner.

As had been expected, Google CEO Larry Page immediately named one of his top lieutenants, Dennis Woodside, as Motorola’s CEO. He replaces Sanjay Jha, 49, who will stay on just long enough to assist in the ownership change.

Woodside, 43, has spent the past three years immersed in online advertising as president of Google‘s America region, which accounted for $17.5 billion of Google‘s revenue last year. Motorola Mobility Holdings Inc. booked $13.1 billion in revenue during its final year as an independent company.

Nevertheless, Woodside’s background in online advertising is likely to raise questions about whether he is the best choice to oversee a company that specializes in making smartphones, tablet computers and cable-TV boxes.

“It’s a bit concerning because online advertising is quite different than the hardware business,” Gartner Inc. analyst Carolina Milanesi said. “Google is so focused on advertising that it doesn’t consider that kind of thing.”

Google depends on digital ads for 96 percent of its revenue, which totaled $38 billion last year.

In a statement, Page praised Woodside as an outstanding leader who has “been phenomenal at building teams and delivering on some of Google‘s biggest bets.”

The takeover became possible only after government regulators were satisfied that the acquisition wouldn’t stifle competition in the smartphone market. China removed the final regulatory hurdle by granting its approval Saturday. Regulators in the U.S. and Europe had cleared the deal three months ago.

Google wants Motorola largely for its trove of 17,000 cellphone patents, which the search company can use to defend Android phones against lawsuits accusing them of copying key features from the iPhone.

But in recent months, Google has been signaling that it has been drawing up more ambitious plans for the newly acquired hardware business.

Macquarie Securities analyst Benjamin Schachter believes Google is particularly interested in developing a snazzier tablet computer powered by its Android software to compete against Apple’s hot-selling iPad and Amazon.com Inc.’s Kindle Fire.

Owning a handset and tablet manufacturer will also allow Google to exert more control over how Android runs on the devices. That has been difficult for Google to do because it gives away Android to other hardware manufacturers, which can tweak the software to suit their own agenda.

In moving beyond its expertise in search and software into manufacturing a wide range of equipment, Google will test its ability to keep Android partners, shareholders and employees happy.

Google will have to reassure its Android partners such as Samsung Electronics Co. and HTC Corp. that Motorola’s devices won’t get souped-up versions of the software or receive other preferential treatment.

If it appears Google is favoring Motorola, manufacturers might consider building their own mobile operating system or defect to Microsoft Corp.’s Windows software, which is getting a major facelift this year.

“This gives Google a chance to develop and showcase a ‘next generation’ device for mobile computing,” said N. Venkat Venkatraman, a Boston University professor specializing in technology and management. “But it could also create a complex issue for Google. How do you balance the desire to create something that consumers love without upsetting the rest of the Android ecosystem?”

Milanesi suspects Google might also try to design a Motorola smartphone that caters to the needs of companies and government agencies.

“Like almost everything Google does, I think they will try a lot of different things and then do whatever is best for them,” Milanesi said.

Signaling its intention to experiment, Google said it has created an “advanced technology and projects group” at Motorola. It will be run by Regina Dugan, a former director of the U.S. Defense Advanced Research Projects Agency, or DARPA, which specializes in coming up with national security innovations. DARPA was how the Internet got its start more than four decades ago.

In a statement Tuesday, Motorola spokeswoman Jennifer Weyrauch-Erickson said the plan under Google’s ownership is to make “fewer, but bigger launches.” She said Woodside wasn’t available for an interview.

Motorola’s cable-TV boxes could provide Google with a springboard for delivering more of its services, including advertising, to living rooms. However, cable companies control the market for set-top boxes, and they resist any intrusion into their realm.

Google also will likely have to do some hand-holding with investors who have been worried about Motorola’s troubles eroding Google’s hefty profit margins.

“If it looks like Motorola is just a lab or toy for Google, investors are going to be asking themselves whether the company is spreading itself too thin,” Venkatraman said.

As its line of smartphones has waned in popularity, Motorola has suffered losses totaling $1.7 billion during the past three years. Google has earned $25 billion over the same stretch.

Page already has decided to operate Motorola separately partly because of the contrasting fortunes of the two companies. That will make it easier for investors to track how the different lines of business are faring. For now, Motorola will continue to have its headquarters in Libertyville, Ill., far from Google’s Silicon Valley home in Mountain View, Calif.

Google shares fell $13.17 or more than 2 percent, to close Tuesday at $600.94.

Turning around Motorola will likely require layoffs, a painful process that belies Google’s carefully cultivated image as a cuddly employer.

Google laid off about 300 people in 2008 after it paid $3.2 billion to acquire online advertising service DoubleClick Inc., which was previously the biggest deal in the company’s history. The cutbacks represented about one-quarter of the workforce that Google inherited from DoubleClick. If Google imposes a similar reduction on Motorola’s 20,500-employee payroll, it would translate into about 5,000 layoffs.

Taking on so many new employees also raises the risk of cultural clashes with the 33,000 people already working at Google.

Motorola Mobility is one half of the old Motorola Inc. It split at the beginning of last year. The other half, Motorola Solutions Inc., is still independent. It sells police radios, barcode scanners and other products aimed at government and corporate customers.

___

AP Technology Writer Peter Svensson in New York contributed to this story.

Article source: http://news.yahoo.com/google-completes-motorola-deal-heralding-era-193920395--finance.html

SAN FRANCISCO (AP) — Google has completed its $12.5 billion purchase of device maker Motorola Mobility in a deal that poses new challenges for the Internet’s most powerful company as it tries to shape the future of mobile computing.

The deal closed Tuesday, nine months after Google Inc. made a surprise announcement that it wanted to expand into the hardware business with the most expensive and riskiest acquisition in its 14-year history. The purchase pushes Google deeper into the cellphone business, a market it entered four years ago with the debut of its Android software, now the chief challenger to Apple Inc.’s iPhones.

In Motorola, Google gets a cellphone pioneer that has struggled in recent years. Motorola hasn’t produced a mass-market hit since it introduced the Razr cellphone in 2005. Once the No. 2 cellphone maker, Motorola now ranks eighth with 2 percent of the worldwide market share, according to Gartner.

As had been expected, Google CEO Larry Page immediately named one of his top lieutenants, Dennis Woodside, as Motorola’s CEO. He replaces Sanjay Jha, 49, who will stay on just long enough to assist in the ownership change.

Woodside, 43, has spent the past three years immersed in online advertising as president of Google‘s America region, which accounted for $17.5 billion of Google‘s revenue last year. Motorola Mobility Holdings Inc. booked $13.1 billion in revenue during its final year as an independent company.

Nevertheless, Woodside’s background in online advertising is likely to raise questions about whether he is the best choice to oversee a company that specializes in making smartphones, tablet computers and cable-TV boxes.

“It’s a bit concerning because online advertising is quite different than the hardware business,” Gartner Inc. analyst Carolina Milanesi said. “Google is so focused on advertising that it doesn’t consider that kind of thing.”

Google depends on digital ads for 96 percent of its revenue, which totaled $38 billion last year.

In a statement, Page praised Woodside as an outstanding leader who has “been phenomenal at building teams and delivering on some of Google‘s biggest bets.”

The takeover became possible only after government regulators were satisfied that the acquisition wouldn’t stifle competition in the smartphone market. China removed the final regulatory hurdle by granting its approval Saturday. Regulators in the U.S. and Europe had cleared the deal three months ago.

Google wants Motorola largely for its trove of 17,000 cellphone patents, which the search company can use to defend Android phones against lawsuits accusing them of copying key features from the iPhone.

But in recent months, Google has been signaling that it has been drawing up more ambitious plans for the newly acquired hardware business.

Macquarie Securities analyst Benjamin Schachter believes Google is particularly interested in developing a snazzier tablet computer powered by its Android software to compete against Apple’s hot-selling iPad and Amazon.com Inc.’s Kindle Fire.

Owning a handset and tablet manufacturer will also allow Google to exert more control over how Android runs on the devices. That has been difficult for Google to do because it gives away Android to other hardware manufacturers, which can tweak the software to suit their own agenda.

In moving beyond its expertise in search and software into manufacturing a wide range of equipment, Google will test its ability to keep Android partners, shareholders and employees happy.

Google will have to reassure its Android partners such as Samsung Electronics Co. and HTC Corp. that Motorola’s devices won’t get souped-up versions of the software or receive other preferential treatment.

If it appears Google is favoring Motorola, manufacturers might consider building their own mobile operating system or defect to Microsoft Corp.’s Windows software, which is getting a major facelift this year.

“This gives Google a chance to develop and showcase a ‘next generation’ device for mobile computing,” said N. Venkat Venkatraman, a Boston University professor specializing in technology and management. “But it could also create a complex issue for Google. How do you balance the desire to create something that consumers love without upsetting the rest of the Android ecosystem?”

Milanesi suspects Google might also try to design a Motorola smartphone that caters to the needs of companies and government agencies.

“Like almost everything Google does, I think they will try a lot of different things and then do whatever is best for them,” Milanesi said.

Signaling its intention to experiment, Google said it has created an “advanced technology and projects group” at Motorola. It will be run by Regina Dugan, a former director of the U.S. Defense Advanced Research Projects Agency, or DARPA, which specializes in coming up with national security innovations. DARPA was how the Internet got its start more than four decades ago.

In a statement Tuesday, Motorola spokeswoman Jennifer Weyrauch-Erickson said the plan under Google’s ownership is to make “fewer, but bigger launches.” She said Woodside wasn’t available for an interview.

Motorola’s cable-TV boxes could provide Google with a springboard for delivering more of its services, including advertising, to living rooms. However, cable companies control the market for set-top boxes, and they resist any intrusion into their realm.

Google also will likely have to do some hand-holding with investors who have been worried about Motorola’s troubles eroding Google’s hefty profit margins.

“If it looks like Motorola is just a lab or toy for Google, investors are going to be asking themselves whether the company is spreading itself too thin,” Venkatraman said.

As its line of smartphones has waned in popularity, Motorola has suffered losses totaling $1.7 billion during the past three years. Google has earned $25 billion over the same stretch.

Page already has decided to operate Motorola separately partly because of the contrasting fortunes of the two companies. That will make it easier for investors to track how the different lines of business are faring. For now, Motorola will continue to have its headquarters in Libertyville, Ill., far from Google’s Silicon Valley home in Mountain View, Calif.

Google shares fell $13.17 or more than 2 percent, to close Tuesday at $600.94.

Turning around Motorola will likely require layoffs, a painful process that belies Google’s carefully cultivated image as a cuddly employer.

Google laid off about 300 people in 2008 after it paid $3.2 billion to acquire online advertising service DoubleClick Inc., which was previously the biggest deal in the company’s history. The cutbacks represented about one-quarter of the workforce that Google inherited from DoubleClick. If Google imposes a similar reduction on Motorola’s 20,500-employee payroll, it would translate into about 5,000 layoffs.

Taking on so many new employees also raises the risk of cultural clashes with the 33,000 people already working at Google.

Motorola Mobility is one half of the old Motorola Inc. It split at the beginning of last year. The other half, Motorola Solutions Inc., is still independent. It sells police radios, barcode scanners and other products aimed at government and corporate customers.

___

AP Technology Writer Peter Svensson in New York contributed to this story.

Article source: http://news.yahoo.com/google-completes-motorola-deal-heralding-era-193920395--finance.html

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